Dr. Ignacio Bonasa

Ignacio Bonasa: Shaping Leadership Through Soul, Art, and Emotion

In an age where education often focuses on numbers, deadlines, and academic achievements, a few voices stand out for daring to ask a deeper question: What about the soul of learning? Among these voices, Dr. Ignacio Bonasa rises as a visionary who believes education should not only inform the mind but awaken the spirit. As President and Founder of Liderarte in Madrid, and President of the international association Turn the Table, he has made it his life’s mission to merge art, emotion, and consciousness into a new form of leadership.

Rather than reforming education, Ignacio Bonasa seeks to reimagine it completely. His purpose is not to add more lessons or methods, but to restore the emotional depth that modern systems have forgotten. His philosophy rests on a simple truth: education is not just about teaching; it is about awakening. He does not prepare people to perform tasks. He helps them discover who they are, why they matter, and how they can use their lives to inspire others.

A Journey From Numbers to Meaning

Ignacio Bonasa’s path began far from the world of art and emotion. His early career took shape in finance, where he held key leadership positions at institutions such as Banco Exterior de España, Argentaria, BBVA, BBVA Portugal, and Caja Rural de Aragón. He managed strategies, teams, and responsibilities of great importance. Yet something was missing. The work was full of numbers but empty of soul.

That inner emptiness became the beginning of change. He started to see how the professional world had become efficient but emotionally distant. People worked fast but felt disconnected. Success was measured, but meaning was ignored. It was in this space between success and purpose that he found his true calling. He chose to step away from a traditional path and create a movement where leadership is not only about results, but about humanity.

Founding Liderarte and a New Kind of Education

From that decision, Liderarte was born. It became a space where art and emotion guide learning. Through this platform, Ignacio Bonasa designs programs that help leaders connect with who they are before deciding what they do. He believes every person carries an inner world of creativity, sensitivity, and purpose, and it is this inner world that shapes true leadership.

Among his main achievements is the creation of the global movement DVT – Turn the Table. It is a call to shift perspective in the face of adversity. Instead of letting life control the narrative, people can change the way they interpret, act, and lead. To him, challenges do not define a person. Responses do.

He also developed the Learning Through Art method and the 4A Model, which stands for Learning, Attitude, Soul, and Action. This model connects knowledge with emotion, reflection with responsibility, and intention with transformation. He led the international certification called Organizations with Soul, designed for institutions that believe growth is not just financial but also human.

His book The Recipe for Well-Being adds another layer to his body of work. It offers a guide to living a balanced life, not through complex theories, but through emotional awareness, purpose, and conscious action.

The Philosophy Behind the Movement

Ignacio Bonasa’s success is rooted in three essential traits. First is his ability to see beyond traditional structures and imagine what does not yet exist. Second is his emotional courage, the strength to break rigid systems and introduce softer values like empathy and creativity. Third is his deep appreciation for people, talent, and the beauty of the human spirit.

His guiding mantra remains simple: Turn the Table. Life is not only about what happens, but how one chooses to respond. Attitude, interpretation, and personal responsibility define outcomes more than the situation itself. He also lives by the idea that the wind cannot be controlled, but sails can always be adjusted.

For him, leadership is not about authority. It is about consciousness. It is about shaping environments where people feel seen, valued, and inspired to grow. This is why his work avoids rigid methods. It focuses on awakening awareness.

What Liderarte Offers the World

Through Liderarte, Ignacio Bonasa offers a wide range of programs, all centered around awakening emotion, creativity, and humanity:

• Learning Through Art introduces education that uses artistic expression to develop reflection, sensitivity, and identity.
• DVT – Turn the Table teaches how to transform adversity into growth.
• RESET Yourself guides people to pause, rethink, and realign with purpose.
• Organizations with Soul certify businesses that value emotional well-being as much as performance.
• Artistic and experiential leadership programs combine music, painting, storytelling, and personal development to bring leadership to life.
• The Recipe for Well-Being serves as a model for an integrated and meaningful life.

Each program carries one purpose: to place the soul back at the center of learning and leadership.

Current Missions and Global Reach

Today, Ignacio Bonasa is focused on expanding this movement at a global scale. He is working to position Liderarte as a global reference in emotional and artistic leadership education. The DVT – Turn the Table movement is growing internationally, inviting people across continents to rethink leadership as an act of consciousness.

He is also deeply involved in the Latin American Leaders Parliament, a platform to inspire leadership across Ibero-America. Through this initiative, he promotes culture, well-being, and human-centered education, aiming to bring social impact where it is most needed.

Another major project is the international launch of MASVida – Master of Life, a transformative journey designed to help individuals live with deeper purpose. Alongside this, he is developing new concepts such as Womentoring, ARTEcoaching, Artelicidad, and BienestART, all meant to explore the connection between art, emotion, and personal fulfillment.

A Vision for the Future

Over the next five years, Ignacio Bonasa envisions a world where education moves beyond textbooks and grades. He imagines a global network of conscious leaders, organizations built on emotional intelligence, and universities where art and feelings have the same value as logic and strategy. He sees Spain becoming a leading voice in this educational transformation, inspiring generations across borders.

His dream is not only about changing systems. It is about changing the way people see themselves and one another. If education can teach the mind and care for the soul, then leadership can evolve from control to inspiration.

Challenges and Lessons Learned

Like every meaningful journey, his path was not without obstacles. The hardest challenge was confronting systems that valued logic while ignoring emotion. He stood against beliefs that saw sensitivity as weakness and creativity as a distraction. Yet, he remained firm. To him, when someone knows who they are and why they are here, any challenge becomes a teacher, not a barrier.

This perspective helped him turn resistance into resilience. Over time, his message found its place in classrooms, boardrooms, and hearts across the globe.

Guidance for Aspiring Leaders

Ignacio Bonasa shares a simple but powerful message for those who want to leave a mark. Do not follow a standard path only because it feels safe. Follow what feels true. Knowledge may build success, but only humanity builds a legacy.

He often says that pain can become a vitamin when transformed into purpose. Talent becomes meaningful only when turned into service. And life becomes beautiful when treated as a piece of art, created with intention and love.

A Legacy of Soul and Purpose

When the future looks back at those who brought humanity back into leadership and education, the name Ignacio Bonasa will stand among the pioneers. His work is not a method or a school of thought. It is a movement of hearts and minds.

His legacy is not a system to be memorized, but a generation of people who live with awareness, empathy, and creativity. In that moment, it will be clear that his revolution was never only about education. It was about being human. From that transformation, change will ripple across lives, organizations, and societies.